The venture, called "PayPhrase" is described in company press release as an "easy-to-remember shortcut for paying on Amazon.com. Shoppers simply choose their own customized phrase--such as 'Knick Knack' ... and then enter that phrase along with a PIN to quickly preview their order and complete their purchase." Okay, so we can can choose any phrase we want...?
Unlike Department of Licensing, which takes a dim view of vanity license plate slogans like "69 ME PLZ," apparently anything goes with Amazon's PayPhrases. So in order to make vital purchases like the Zojirushi BBCCX20 Home Bakery Supreme Bread Machine (only $193.49!), all we need are some simple, catchy mnemonics.
Here are a few suggestions:
That's what she said!
Barnes & Noble's new Nook kicks Kindle's ass!
Glenn Beck is full of shit!
I pwn you, Amazon!
No, I really am Barack Obama.
Pull my finger.
Bite me, Jeff Bezos!
And, lastly, for those whose password equals password, and whose PIN is 1234, we recommend your PayPhrase be PayPhrase. Because no one would ever guess that.