If websites could decide elections, Norman Zadok Sigler is Seattle's next mayor. Creative, interactive, decorated with lots of eye candy, his site is the easy winner among the web campaigns being waged by the city's eight candidates. Flash graphics and videos, Facebook and Twitter buttons, well-organized type blocks and straight-away cliche-free prose, siglerforseattle.com is great use of what is often squandered political cyberspace. "Join me in shaping the city we were promised years ago - the city of the future," is his even-handed slogan, and you begin to wonder why he's an underdog.
Decide for yourself. Here are links to his opponents' sites as well, along with our assessment, and the candidates' actual (or best we can determine) slogans:
Mike McGinn, spartan, sober, no frills; one-issue emphatic: he doesn't dig holes. "The only candidate who will stop the tunnel."
James Donaldson, photo centric, rah-rah, done up in Sonic green. "It takes a big man to look out for the little guy!"
Joe Mallahan, compact, newsy, small type. "Hands on, decisive, accountable, respected, modest."
Kwame Wyking Garrett, minimalist, to the point, but which point? "I hope to be someone who leads, inspires, mobilizes, and facilitates, not one that dictates, excludes, and retaliates."
Jan Drago, simple, ultimately unsatisfying; this morning, links weren't working. "The small-business candidate: When she was still in high school, Jan Drago owned her own Tastee Freeze Ice Cream Store."
Elizabeth Campbell, quick and clean, she's more than a one-issue candidate; but she still wants to save the viaduct. "I have a vision for Seattle and many plans for things that need to be done around our city."