It sure looks that way from the preliminary results, which show the veteran Seattle school boardmember running neck and neck with Kay Smith-Blum for District Five, in the Central Area. As of the latest returns, Bass has less than 40 percent of the vote, which is not a good sign for an incumbent. Like the mayor, she is vying for a third term in office. Also like the mayor, her appeal--which grew during a time, under former Superintendent Joseph Olchefske, when her no votes on the board seemed like maverick stands-- may be wearing thin.
So who is the person who may take her place?
Co-owner of the Butch Blum clothing store, she also brings a business sensibility to her approach. For instance, she stresses Starbucks-like customer service, which would have the district tweeting community members with the board agenda. And she knows how to market herself. Exhibit A: her unusual billboards; she's got at least three of them around town. Exhibit B: her website, which boasts an ad-like introduction consisting of stirring music and flashing inspirational images of Seattle's skyline and people.