Yesterday's Weather Wars--so dubbed on these pages by this writer--were, to use a weather analogy, a tempest in a teapot (albeit a fun one). Local weather king Cliff Mass called out KING 5 for sensationalistic weather coverage. Then he appeared on their program himself to talk about the weather, and KING's news director told SW that Mass is "the bomb." Today, it all comes to a close, as Mass returns the compliment to KING's weatherfolk, though he does leave open the idea of an alcohol-lubricated assessment of the local weather personnel. Writes he:
Renner: Also good on voicemail.
Sadly, I've missed a couple calls from Jeff Renner to get his take on things. Not so sadly, that resulted in voicemails from Jeff Renner, who sounds as Anchorman-smooth and unflappable on voicemail as he does on the air. If you ever have the opportunity to get a voicemail from Jeff Renner, I highly recommend you take advantage of it.