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Print newspapers lost out some time ago to the electronic and cyberspace media (and then to freebie social media sites) as the place to run

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The Mayor - Brace Yourself - Buys a Newspaper Ad

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Print newspapers lost out some time ago to the electronic and cyberspace media (and then to freebie social media sites) as the place to run a political ad. But was it ever this bad? Like most candidates, Mayor Greg Nickels is spending much of his league-leading $500,000 campaign kitty - fed mainly by retirees, government workers and cozy business donors such as HDR Engineering of Nebraska - on TV and radio spots. Of his $440,000 in total expenditures, about $145,000 has gone to electronic ads. He spent $40,000 on mailings and hand-out literature, plus $19,000 on "other ads," which can include online spots as well as billboards, buttons and bumper stickers. Newspaper ads? He has, finally, placed...one. That was June 27, in the Seattle Gay News. But comparatively, that $650 display ad doesn't even count. The Seattle Ethics and Elections Commission's mayoral pie chart rates that buy, percentage-wise, as zero spending on print ads. Why is it candidates make a big thing out of newspaper editorial endorsements when they think the medium offers so little value otherwise?

 
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