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  For the record, the new old-style non-Starbucks Starbucks store is - despite what you might read in the paper today - officially 15th Ave.

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The Anti-Starbucks 'Coffehouse' Is Officially 15th Ave

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 For the record, the new old-style non-Starbucks Starbucks store is - despite what you might read in the paper today - officially 15th Ave. Coffee & Tea and not, for example, 15th Avenue Coffee & Tea. But the ave abbreviation may be more important to copyright attorneys than reporters. As we mentioned earlier this week, there is likely an existing mom & pop coffee & tea somewhere out there in latteland with the same or similar name and, in the great bullying tradition of corporate Starbucks, should be filing their name-infringement lawsuit any day now. The stealth Starbucks on Cap Hill - a designer-coffee concept store posing as a neighborhood joint - opened for press tours yesterday and the corporation has also announced some operational details, which have got to make you laugh. The industry giant is calling the new store a "coffeehouse," one that "offers customers new opportunities for discovery, a high level of interaction and a deep connection to the local community." A Charbucks fact sheet also notes that "customers can influence the coffeehouse's social responsibility efforts by recommending and becoming involved in local causes." Nice idea. How about a crusade to get rid of phony chain stores and corporatespeak before Howard Schultz shows up in a poncho, strumming folk songs?

 
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