lets-make-a-deal.jpg
Dude, it's made!
Steve Ballmer probably " loves this company " even more today, as Microsoft finally got its search deal with Yahoo! . (Wouldn't

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Bada-Powered-by-Bing: Microsoft and Yahoo Finally Make a Deal

lets-make-a-deal.jpg
Dude, it's made!
Steve Ballmer probably "loves this company" even more today, as Microsoft finally got its search deal with Yahoo!. (Wouldn't it be cool if, as part of the deal, Microsoft had to add an exclamation point to its name as well?) For at least the next ten years, Microsoft's Bing will be the search engine on Yahoo sites. Yahoo will keep 88% of the ad revenue, but Microsoft will keep the data on users' search and purchase habits, which is the real value, as that's what enables them to place the right ads.

Meanwhile, it's worth keeping in mind that even before we had an antitrust chief that was into antitrust enforcement, Google (which owns 65% of the web search market share) promised to challenge any Microsoft/Yahoo! merger on antitrust grounds. (Mainly, it seems, because of instant messaging software. Cuz that's what really makes the Internet go.) A search deal is obviously less comprehensive than an outright merger, but no word yet out of Mountain View on whether they'll mount a challenge. "We suspect we'll see some opposition from the competitor," says Ballmer, showing his own competitor's heart by not mentioning the competitor's name.

How did Microsoft finally make it happen? The hard-sell skills of Steve Ballmer, of course. Let's go back into the vault for a little sample:

 
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