The New York Times likes to call the Amazon founder and CEO Jeffrey P. Bezos in this report covering the new iteration of his Kindle version 2.0, the DX. Why not just the simple, casual Jeff we use here in the Northwest? Perhaps because the Times and a select few other papers have entered into an agreement described thusly: "Three newspapers, The New York Times, The Boston Globe and The Washington Post, will offer a reduced price on the Kindle in exchange for a long-term subscription, but only for people who live in areas where their paper editions are not available. Amazon and the newspapers described it as a pilot program."
The Seattle Times is one of the 37 papers available in a subscription package available for $10 a year, says the Times' Jill Mackie. (But not Hearst's Web-only Seattle P-I. Nor Seattle Weekly. sob! Jeff, call us!) The revenue split is 70 percent Amazon, 30 percent newspaper. But as any newspaper publisher will tell you, 30 percent of a small market is better than 100 percent of a shrinking market.
Now, far be it for us to suggest that the NYT is in the bag for Kindle, but that company--like every other newspaper in America--is desperate for non-newsprint sources of income. The new Kindle is expected to retail for $489 when available this summer.