Our "Justin Timberlake" Google news alerts must not be working, because we missed this announcement. Justin Timberlake made an MTV show in Seattle and it premieres next month!
Basically, it looks like college-age people will be crawling on the Space Needle, getting hit by cars, watching cars blow up, flying temperamental seaplanes, and all sorts of other crazy shit...all because they signed up for a cell-phone game. (Lesson: beware of telemarketers.) To hear Mr. Dick-in-a-Box describe it, it's a kind of reality/game show.