If you're one of the fellow online denizens addicted to Facebook, you're probably well aware of its new look . And are pissed off because


Facebook Fails on Facelift

If you're one of the fellow online denizens addicted to Facebook, you're probably well aware of its new look. And are pissed off because of it. A simple Google search of the move brings up dozens of articles citing "mixed reviews" or worse.

The social networking site was redesigned so that users are presented with a more cluttered homepage with larger fonts and graphics that have all the visual feel of the large type books in the library intended for seniors with poor eyesight. Ostensibly, the change will help Facebook better monetize its product.

In short, the Facebook look is lousy. And makes the layout of the Seattle Times resemble the Book of Kells in artistic comparison.

With everything going on in the world, the Facebook redesign ranks somewhere around the Rihanna/Chris Brown spat in terms of historic significance and just ahead of the movement to legalize same-sex marriage. So in other words, it's not that important at all. Save for it being a small, galling pebble in the sandal of hundreds of thousands of users.

But it is also symbolic of companies that have to change something, even if isn't broken, simply for the sake of change. The Coca Cola "New Coke" debacle is the primary cited example. But there are others. Fast food companies selling salads. Luxury car companies selling "economy" cars, or trucks, in the case of Cadillac. Or anything that Starbucks has done in the past five years.

Last year, the Republican Party, during John McCain's failed presidential run, had to pretend that Global Warming is a man-made phenomenon because the Maverick thought the country needed cap-and-trade measures to fight it.

These changes are done without regard to customers' wishes. Or worse, they're done after analyzing a "focus group" in order to solve a branding problem existing only in the mind of some company VP trying to spruce up his resume.

When you have a product that works. Just leave it alone.

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