This may be close to shameless corporate promotion, but this video is pretty damn cool. Tyler Gullingsrud, a UW student, created it as part of the Bridgestone Holdings Inc. Safety Scholar contest. The idea was to create a video outlining road/motor vehicle safety. The top three videos won $5,000 scholarships. Over 2 minutes, 32 seconds, Gullingsrud set up his Legos claymation-style – setting a scene, taking a picture, moving it slightly, taking another picture – there’s thousands of edits.
Viewers voted on the submissions on YouTube and Gullingsrud didn’t win. Nevertheless, the company was so impressed that they decided to hook him up with a scholarship anyway, said Dan MacDonald, a spokesman for the company.
Gullingsrud wasn’t listed in the UW directory – MacDonald said he was a student there – but he wrote this little blurb with his submission:
“I wanted to create a video that would appeal to teens and what teen doesn't like LEGOS. At the same time I wished to stress the importance of seatbelts including the terrible consequences of not wearing them, how unexpected an accident can be, and that one must be aware of other drivers sharing the road.”