The Seattle Times reports today that drive-through espresso entrepreneurs, predominantly in outerlying markets like Tukwila and Port Orchard, are dressing female baristas like strippers to

"/>

Flesh and Foam

Is Starbucks poised to become the next Hooters?

The Seattle Times reports today that drive-through espresso entrepreneurs, predominantly in outerlying markets like Tukwila and Port Orchard, are dressing female baristas like strippers to attract business--and more tips. How is it possible that this phenomenon hasn't yet made its way downtown? Are we really to believe that male office workers wouldn't line up to leer at sidewalk coffee carts staffed by women in lingerie and push-up bras? (Gay guys and straight women might also appreciate seeing some pectorals bared.) We all know how Howard Schultz and Starbucks are eager to boost revenues in stores, and here's a retailing trend that oddly parallels the 26th-century prophecy of Mike Judge's movie Idiocracy (now on DVD), in which Starbucks has become a sexporium offering "full-release lattes." Also, by dressing its servers in skimpier outfits, the green goliath could perhaps find a way to finally outmuscle (or outhustle) First Avenue competitors like Déjà Vu and the Lusty Lady. Then there are the potential co-branding opportunities: Not enough that Starbucks should be hawking CDs and books; by partnering with Vivid (adult DVDs) and the Erotic Bakery (X-rated pastries), its share price would surely also get a lift.

 
comments powered by Disqus