The Times today ran a splashy profile on beanpole Sonic seven-footer Robert Swift's new look. Ex-schoolboy Swift has evidently hired tall honky stiff Cherokee Parks as an image consultant, scrapping his Boy Scout crewcut and clean shave for a shaggy red mop, soul patch and tattoos galore. I'm not sure what Swift stands to gain by employing the Caucasian bad-ass look in a league dominated by tough black dudes who love to put elbows in the teeth of low-post poseurs. He was probably better off being underestimated as Homely Bob. But, hey, if Swift 2.0 progresses to Jeff Foster levels in terms of energy and boards this year, we'll be thrilled to have been proven wrong.