About a week ago, the P.I. ran a well-timed article on the dramatic rise in Husky men's basketball season ticket prices, wherein they put more meat

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Brockman Turner Overcharge

Husky hoop fans aren't all rich yuppies, y'know.

About a week ago, the P.I. ran a well-timed article on the dramatic rise in Husky men's basketball season ticket prices, wherein they put more meat to a story we did way back in June that explored a concept known as "reallocation." Simply put, for the first time in the history of the basketball program (reallocation is old hat for the more prestigious football program and its fans), season ticket holders are asked to become big-bucks Tyee members in order to ensure a good seat in the house of Edmundson.

My problem with the P.I. story is they only talk to affluent, middle-aged season ticket holders, namely a technology consultant and commercial real estate salesman. For months, I've had a slow but steady stream of younger, more middle-class grads send me notes of disgust at what they consider to be the price-gouging of loyal fans who stuck by the Dawgs when the program sucked. The general futility of the men's hoop program should serve as a yellow light for Athletic Director Todd Turner, who all but compares Lo-Ro's ballers to Duke and North Carolina. We sure hope you get there, Todd, but don't forget who's gotten you this far.

 
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