Today's independent musicians often count on commercials and soundtracks for exposure that radio no longer offers. That'll not likely be the effect of Michael Vermillion's

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Best Commercial Featuring a Local Musician

Tree Top apple juice

Today's independent musicians often count on commercials and soundtracks for exposure that radio no longer offers. That'll not likely be the effect of Michael Vermillion's appearance on a 15-second animated ad for Tree Top apple juice, though—a simple whistle, followed by a handful of down-home, bluesy, workday chords. It's part of a campaign called Real People From Real People, and Vermillion's music is the perfect promotion for a juice box filled with the fruit of our state's pride, sold by a grower-owned, Washington-based co-op. Mostly I like the paper cutouts, and I like apple juice. —Mary Pauline Diaz youtube.com/watch?v=y-AyFyepqxY

 
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