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Pellegrini Award: Neighborhood Farmers Market Alliance Founder Chris Curtis  

The Pellegrini Award speaks not only to its recipients' personal philosophies—the way they live their lives, think about food, and go about their business—but also to their effect on those around them. Angelo Pellegrini did not come by his beloved and (in certain circles) near-mythic status just because he was a local writer, Shakespeare professor, and decent home cook. No, he is remembered today because what he did—the words he wrote, the dinners he made for friends and family—had a profound impact on those fortunate enough to know him or know of him (see Ruth Reichl's sidebar).

The award we give in his name has as much to do with this idea of generosity of spirit and inspiration as it does with a recipient's actual work. One essentially has to have changed the world—or at least Seattle—even to be in the running.

And that is what Chris Curtis has done. We recognize her not necessarily for her role as director of the Neighborhood Farmers Market Alliance, or for her day-to-day work supporting local agriculture and farm families, overseeing the smooth operation of seven of the city's local markets, and providing a true farm-to-table experience to those lucky enough to live here. This award is actually being handed back to the Chris Curtis of 17 years ago—the one who, while running a Häagen-Dazs franchise on University Way with her husband in 1993, looked out the window and wondered what would happen if she could stick an honest, local farmers market right in the middle of the city.

"I was ready for a big change," says Curtis of that time. "Running an ice-cream store? That wasn't exactly meaningful." What she wanted was an actual farmers market: no crafts, no kettle corn, no pony rides—just food. "And actual farmers, too."

Back then, the Chris Curtis who would change the world had absolutely no idea what she was doing. Other than a stint in VISTA (Volunteers in Service to America, a kind of domestic Peace Corps) after college, she'd never done anything like it before. "It was totally grassroots," she explained. "Totally by the seat of our pants." She had no funds, so she had to look for donations and grant money from the city. She had no staff, so she had to take on volunteers. Most important, she had no farmers—something of a liability when one is looking to start a farmers market.

So Curtis wrote letters, conducted polls, and held meetings. "We went beating the bushes for farmers," she recalls. And once she found them, they all said the same thing: Don't let any wholesalers in. Don't let brokers in. And if you can manage it, don't let any crafts in. These notions were all right in line with what Curtis had in mind.

In 1993, the U District Farmers Market opened to the public. On the first day, 17 farmers sold their produce to about 800 shoppers—a huge number no matter how you look at it. New markets followed in Columbia City (which followed Curtis' U District model) and West Seattle. In 2000, Curtis formed the Neighborhood Farmers Market Alliance, which brought together folks from all three markets operating at the time, soon to be joined by a fourth in Lake City. Then a fifth in Magnolia in 2003, another on Broadway in 2005, and then the newest, in Phinney, in 2007. What started as one market with 17 farmers now stands as a group of seven with well over a hundred farmers and ranchers represented—still local, still farmer-driven (free of wholesalers and brokers), still with no crafts or kettle corn or pony rides.

Simply put, Seattle is a different place because of Chris Curtis.

jsheehan@seattleweekly.com

 
  • JoanE McIntyre 04/16/2010 12:24:00 AM

    A giant CONGRADULATIONS CHRIS, I am so very happy that you are HONORED with this award. I/We are so very proud and gratful to be part of your vision. I appreciate your hard work, patience,tolerance, passion, and more than all of that what love expound to all those you work with. You really are a lovely human being. Enjoy your honor, you deserve it!!!! Respecfully and with warm wishes, JoanE McIntyre Rents Due Ranch

  • Vance Corum 04/15/2010 10:12:00 PM

    Kudos to Chris Curtis, and to those who recognized her importance in making farms more sustainable while bringing real energy back to city folk. While there's nothing wrong with running an ice cream shop, Chris realized how important it could be to bring local food back in vogue. Her markets - our markets, since farmers and consumers have also created this legacy - are among the best in the country because of her adherence to the principle of small entrepreneurs selling what they know best.

  • Rick Martin 04/15/2010 9:41:00 PM

    Twenty Five years ago Paul Harvey said, "1.5% of the American people make a living farming and only 8% of the American people have every talked to a farmer." I believe the 1.5% might still be accurate but thanks to Chris Curtis, the 8% has increased ten fold in the Seattle area. The time and dedication Chris put into getting the UW farmers market up and running is inspiring. I was at meetings and saw Chris organizing and hoped she'd be able to bring more markets to Seattle. The markets influence almost everything we do on the farming end, from planting different varities, keeping produce fresher through the season to the way we package and store our fruit. We are fortunate to have been part of the Neighborhood Farmers Market Alliance from the begining and I believe it's trully an alliance between farmers and the people of Seattle. Many thanks Chris!

  • Ron Lawrence 04/15/2010 8:01:00 AM

    I was one of those farmers that Chris recruited that first year of 1993. We were selling our apricots in Pike Place Market when Chris approached us. She was such a salesperson that we agreed to split markets, with my wife taking Pike Place and I took U District. Chris did NOT tell us that she had an article placed in the Times - imagine my surprise when I had customers linlng up BEFORE I unloaded! Chris VERY MUCH deserves this award! We still sell at U District as well as at Columbia City, and no longer sell ay Pike Place!

  • Nancy White 04/15/2010 3:55:00 AM

    HUGE HUGE props to Chris. Your contribute to Seattle and to the life of my family (good, healthy eating) is deeply appreciated.

  • Julie Whitehorn 04/15/2010 3:25:00 AM

    Huge congrats to Chris Curtis on this well-deserved award. Chris inspired me to get into the field, and no doubt many others, not just locally but nationally, through the Farmers Market Alliance. Not only does Chris have vision, passion and high standards, she is always willing to offer advice and resources. Well done.

  • Ellen Bynum, Friends of Skagit 04/15/2010 3:17:00 AM

    Congratulations Chris and all who make the markets possible! The Skagit farmers appreciate you providing another venue to sell their food. In 2008 Skagit lost 3,000 acres of farmland to other uses including state agency purchases for fish, wildlife and habitat, mitigation banks, road construction and other projects which destroy the land for farming. Please support the Skagit County Farmland Legacy program with your donations. And write your legislators and the governor about conversions in Skagit. Thanks so much for your continued good work! www.friendsofskagit.org.

  • Ellen Bynum, Friends of Skagit 04/15/2010 3:12:00 AM

    Congratulations, Chris and all who have worked to create and keep the farmers markets going and growing! The Skagit farmers who participate in the markets face another big challenge: stopping the conversion of farmland to other uses, including state agencies habitat, fish & wildlife projects, road expansion, mitigation banks and other projects which kill farmland forever. In 2008, 3,000 acres were converted of the remaining 66,000 acres. We need the land to keep farming! You can support the Skagit Farmland Legacy program to purchase development rights. Write your legislators & Gov. Gregoire about agency conversion issues. Thanks very much and keep up the great work! www.friendsofskagitcounty.org.

 

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