Ken Auletta

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• Jeff Bezos
• Sergey Brin
• Menlo Park
• Arts, Entertainment, and Media
• Books and Literature

"I just fell in love with Larry and Sergey," Jeff Bezos tells Auletta in an interview for his new book, Googled: The End of the World As We Know It. Ah, sweet love! Sweet, sweet four-cents-a-share love. Amazon founder Bezos fell so in love with Larry Page and Sergey Brin during his 1998 Menlo Park visit that he bought a $250,000 stake in their nascent company. Yet somehow, by the time of Google's 2004 IPO, Bezos' love had soured. The three-way bromance was over, and he sold his Google stake. Which would be worth $1.6 billion. Not that you can put a price on love. Or a broken heart. Let's hope Auletta spills more tech-dirt, prompted by The Seattle Times' Brier Dudley. BRIAN MILLER
Mon., Nov. 9, 7 p.m., 2009