An Intelius people search on Naveen Jain drives home the kind of information that is and isn't offered. The report lists Jain's birthday, some relatives (including his wife Anuradha, who serves as Intelius' vice president of community affairs), and three addresses, including his home in Medina (especially impressive since property records cite a trust as owner of the home; the Jains' ownership is revealed in other documents). But it doesn't say which address is current; Jain sold one of the listed properties in 1999. And the property value that is supposed to correspond to that house is wildly incorrect. The supposed value: $279,400. The actual value: $856,000. (Jain's current Medina house, incidentally, is valued by the Assessor's office at $16.2 million.)
Aware of its PR challenges, Intelius has been stepping up its philanthropy. In January the company issued a press release touting 2008 donations of nearly $210,000 to a dozen local and national nonprofits, including the United Way, Seattle Children's Hospital, and Overlake Service Center. Jain and his wife have personally given even more.
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The Jains have contributed especially generously to causes related to their East Asian heritage. They gave $250,000 to the newly rebuilt Vedic Cultural Center in Sammamish, making them the largest contributors, according to the Center's executive director Naresh Bhatt. The pink, marble-floored edifice is a gathering place for local Hare Krishnas, a number of them Indian immigrants, like the Jains, in the Eastside's tech community.
Bhatt says he and two others from the Center went to the Jains' Medina house to pitch the rebuilding effort. He brought a computer presentation that normally took about 30 minutes. But Bhatt says Jain stopped him after about 10 or 15 minutes with a generous offer, and then moved everybody into the kitchen for snacks.
Vijay Vashee, a Zimbabwean native of Indian extraction, knows Jain from the time the two worked at Microsoft. Both have since supported some of the same causes, including the Hindu Temple & Cultural Center in Bothell and an India-based charitable organization called Child Rights and You. Vashee says he and other Seattle Art Museum supporters pressed Jain for a donation to the current Seattle Asian Art Museum exhibit of paintings from Jodhpur, India, and Jain complied. He "seems to be in a mode where he's preoccupied about wanting recognition and being perceived as a leader in the community," Vashee observes.
In recognition of the Jains' philanthropy, Overlake Service League, a Bellevue nonprofit, chose the Jains to be "honorary chairs" of its annual March luncheon. "They're just out there in every conceivable way," says Trish Carpenter, Overlake's fundraising director. Not only have the Jains donated tens of thousands of dollars, but they have encouraged Intelius employees to do the same, Carpenter says.
She adds that Jain told her recently, "In tough times, if businesses like Intelius don't step in, who will?"
On the business front, though, Intelius seems to be having mixed success of late. The company has not said when it will have its long-delayed IPO. (Obviously not anytime soon, given current stock-market conditions.) But Petersen says "all sides of our business are growing gangbusters," and notes that the company is adding a new office in Bothell. In February, Intelius started providing search services for sites run by AT&T, such as YellowPages.com.
But Intelius has also lost some contracts. Last year MSN switched from Intelius to WhitePages. WhitePages' vice president of business development, Young Lee, claims his company's service drew more traffic, in large part because it offers all its information for free, including age and household members. (Intelius offered some free information on MSN, but charged for more detailed reports.) The same goes, he says, for AOL, which switched several years ago from Intelius to WhitePages.
Petersen responds that "that is a load of crap," saying the switches had to do with larger marketing agreements rather than with customer satisfaction. (Both Microsoft and AOL declined to comment.)
In a medium that famously gave rise to the idea that "information wants to be free," Intelius' fee-based model has done remarkably well, but perhaps won't for long. "It is possible that competitors employing an advertising-supported business model with free or low-price information service offerings may emerge," the company wrote in its SEC filing. "Any such development may require us to re-evaluate our business model."
Intelius already has one strategy laid out. According to the filing, it plans to increase its focus on post-transaction marketing. Seems like McKenna's office is in for more complaints. Asked whether he plans to take any further action regarding the company besides the current legislation, McKenna only hints: "We'll be talking again."
nshapiro@seattleweekly.com
