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Even in a Craft Beer Mecca Like Seattle, Microbrewers Are Struggling

Forget oil—the price of hops has already claimed at least one local casualty.

By Laura Onstot

March 19, 2008

Kevin P. Casey

Once a local darling, Pacific Rim Brewing (general manager Dan Burke pictured in the brewhouse) poured its last pint in December.

One year ago, Pacific Rim Brewing was taking the Seattle craft beer scene by storm. Their drafts, including the wildly popular Rat City IPA, were on tap in more than 100 locations around the city. The tiny, corrugated-metal White Center brewery had been revamped to host bands and small events on its second floor; the Rat City Rollergirls would jump south of the city limits to battle it out on the front patio; and Wild Salmon, a Northwest-themed restaurant in Midtown Manhattan, bought 80 kegs and started selling pints for $7.50 in the Big Apple.

But by the end of 2007, it had all fallen apart. The price of hops quadrupled from about $220 for a 44-pound box to nearly $890. In turn, the cost of a pint went up, and the quality of beer became inconsistent. Contracts were disappearing and expenses were rising; thus, Pacific Rim poured its last pint on Dec. 29, 2007.

Seattle has long had one of the healthiest craft beer markets in the country, with microbreweries extending from Ballard to Georgetown. But with the rising price of raw ingredients, local brewers have fallen on tough times—and Pacific Rim might only be the first casualty. "What's the plan? Just try to survive," says George Hancock, founder and owner of Ballard's Maritime Pacific Brewing.

Redhook and Pyramid both began expanding dramatically in the mid-1990s. Each went public—Redhook in 1995 and Pyramid the following year—and is still traded on the Nasdaq stock exchange. But both companies' most recent financial reports are dire. In November, Redhook reported swinging from a $364,000 profit during the third quarter of 2006 to a $289,000 loss during the same time period last year. The company has yet to release its full annual earnings, but its stock is still hovering below $5, down from more than $8 last July.

Pyramid isn't doing any better, reporting a one-year loss of $488,000 for 2007. The SoDo brewer was saved from an even more dramatic dive into the red by the January 2007 sale of its Thomas Kemper brand to a Portland-based private equity group for $2.4 million. Nevertheless, the stock has been trading below $2 a share after consistently closing over $4 in February 2007.

Ann Gilpin, a brewing industry analyst for Morningstar, says the problems for craft brewers come down to commodity costs. To brew one keg of Maritime's pale ale, three-fourths of a pound of hops is required. But in 2006 farmers began switching from hops to more profitable crops like corn as the demand for ethanol exploded due to heightened interest in alternative energy. At the same time, the crops that did exist suffered random blows, including a fire that destroyed a 40,000-square-foot hop warehouse in Yakima in the fall of 2006.

Gilpin says that with the cost of business skyrocketing, microbrewers have had to raise their prices to cover rising costs. But in a weak economy, she says, craft brews aren't top priority for expendable income.

Even Manny Chao of Georgetown Brewing (where he brews his eponymous pale ale) says he's a little nervous about his thriving company's recent investment in new brewing facilities. "We're somewhat established; we're doing well," he says. "[But] prices are going to be going up for the consumer."

Gilpin says the next few years are going to be all about finding ways to make the margins work. Despite its challenges, she says, the market for microbrew is still hot. Both Pyramid and Redhook report that sales are up over last year, if not enough to cover the dramatically rising costs. Sales of standard domestic lagers, on the other hand, have been flat. So for microbrewers that can weather the tough times, they'll have drinkers ready and waiting when the business becomes profitable again.

The problem is getting there. Gilpin expects to start seeing some of the microbreweries gobbled up by the likes of Miller and Anheuser-Busch, which has a 33 percent stake in Redhook. "I think you could see more marrying between the big brewers and the craft brewers," she says. "The big brewers want it and the craft brewers are kind of in a pickle."

Gilpin says small brewers determined to stay independent will be reliant on raising prices and having their customers accept the increase. "But you can't raise prices forever." She adds that if hops suffer from additional problems in the future, continuing to push the prices up, she doesn't see many options for staying open beyond selling.

Seattle craft brewers haven't quite hit that point yet. Redhook's approach is to get bigger. In November, the company announced a merger with Portland-based Widmer Brothers. The newly formed company, the Craft Brewers Alliance, will allow the two Northwest breweries to cut costs by sharing expenses like administration and distribution.

Meanwhile, Pyramid is cutting back. Earlier this month, it announced 11 percent cuts in its salaried workforce and a delay in plans to expand in the Eastern U.S. Retail beer prices will also go up.

Maritime Pacific's Hancock says that for smaller companies like his, the key to keeping customers is maintaining quality. But he says this gets harder to sustain as commodity prices go up, making it more difficult to be picky about hops. The result is a more expensive beer that might occasionally be a disappointment to drinkers. To better control this, Hancock is considering cutting back on the number of beers his brewery produces in favor of ensuring those still tapped in city water holes satisfy drinkers.

Area bars say they plan to do all they can to support the local brewers through the next few years. Kyle Logghe, manager of the Hilltop Ale House on Queen Anne, regularly keeps Diamond Knot, Hale's, and Georgetown brews on tap, with seasonals from Pyramid floating in and out of the rotation.

As for Pacific Rim, its legacy might yet continue. Alejandro Brown started brewing beer at home two years ago under the moniker Big Al Brewing, and obtained a business license earlier this month. He's in the final stages of negotiating the purchase of Pacific Rim, and hopes to roll his first keg out the door sometime in early July.

lonstot@seattleweekly.com

Comments (11)

Reader Comments

1. Comment by Zzzzz — March 19, 2008 @ 10:28AM
If this gets local brewers to stop over-hopping beers, I'm not sad at all.
2. Comment by Paul — March 19, 2008 @ 12:19PM
I am with the first poster on this. Quite frankly, I would not drink a local Micro-brew if you paid me. It cracks me up to see these self-imposed local beer connoisser's smacking there lips and saying... mmmm Hoppy!

Give me a Guinness or Stella any day!

Micro-brews and amateur winemakers are in the same boat, it'll get you drunk but it's not a pleasant experience
3. Comment by Brown Ale — March 19, 2008 @ 3:49PM
I also tend to agree. Micro brewers IPA's are way to over hopped. The originals IPA's had to be highly hopped in order to make the voyage from the UK to India. It was a form of preservative. They mellowed throughout the voyage. Even local pale's tend to be too bitter. Less hops, save money, better ales.

I must say though that Diamond Knot makes my absolute favorite brown ale.
4. Comment by Foamy Beerbottom — March 19, 2008 @ 6:06PM
I sure do hopes the beer makers are able to keep makin beer. Me and my brother Earl sure do like to drink it up. Say, aint that thar fella George Hancock one of them thar Beer Commissioners for the state of Washington? I'd bet a whole heep a hops that he's got alot of beer in his basement. Why ain't that Smilin Baron von Lagermiester drinkin beer and stuffin greenbacks in thar pockets? Is that why our beer costs sooooo much?
5. Comment by Mr. Bud Miller — March 19, 2008 @ 6:14PM
I would rather be a self-imposed local beer connoisser than a self-imposed local beer critic.

You are in the mecca of the best beers produced by the finest award winning brewers this side of the Great American Brewers Guild.

But then again, many wouldn't know a diamond if they held it in their hand.
Keep your PBR!
6. Comment by Greg McCorkle — March 19, 2008 @ 7:47PM
I'll pay more as long as the beer is outstanding.
7. Comment by Greg McCorkle — March 19, 2008 @ 8:08PM
I don't think of myself as a micro brew snob- I like what I like and that's all I need to know. I love hoppy beers. The fact that I enjoy an IPA because of its robust flavor is no reason to belittle me like I'm somebody's stepchild.
You sirs, messers 1-2-3, are the snobs in this conversation. Also lest you forget all brewery's began as micro's.
8. Comment by Snowdog — March 19, 2008 @ 11:12PM
Nobody is twisting any arms and making anyone buy an IPA, but to say ALL local microbrews are over-hopped is just the sort of thing a yellow fizzy piss-weak beer drinker would say about them. I can understand a bit where the over-hopped opinion comes from though as some have really way over done it. But then, a Boundary Bay Dry-Hopped IPA really hits the spot! And a good solid pale or amber ale like Manny's or Mac & Jack's are a nice drop too, and I agree the Diamond Knot Brown is a great drink. I would hate to see them go.

The good note in this article is the end, where another brewer takes up the reigns. Go home-brewers who are willing to give it a go!
9. Comment by loadedkerouac — March 21, 2008 @ 1:30PM
Micro-brews in Seattle are part of our culture---they fit the seasons of this city and we need to support these guys. These breweries do a great service to our palettes! Pac Rim really tried to create new tastes and some of them were amazing--their IPA was not their only beer. Don't get me wrong, I love Guiness and even the High-Life. Stella is great and I lived in Leuven and drank it by the crate, but I always wanted a Hoogaarden or a Leffe every once in awhile too.

Remember to support your local businesses, or else guys like Zzzz and Paul will have us all shopping at Target and Wal-Mart for our beer.
10. Comment by Tony B. — March 28, 2008 @ 8:27AM
Hoppy beers aren't a Seattle thing, it's more a west coast brewing thing. The thing to remember that due to the nature of them microbrews are regional. You get whatever the region generally likes. If you go to the midwest you'll find that the styles follow a more German or Czech tradition, while in NY you tend to get more Belgians. We here on the west coast being a little more experimental have played with our beers much more than the other regions on the US who have chosen to stick to more traditional styles (nothing wrong with either approach, I like beer!). Be thankful you live in such a rich beer region that likes to do some experimenting. I for one love the hoppiness of the west coast beers, and when you think about it Washington should have more hoppy beers than anywhere else. We provide the hops to many breweries out there. For those of you that think we over hop our beers out here try a Fresh Hop Ale next fall and you will see what a real hop head is looking for.

Oh and for the guy who would rather drink Guiness or Stella, you remind me of a guy I saw walking down the street the other day wearing a Vaurnet shirt and a members only jacket thinking he was cool. Real Irishmen drink Beamish and Stella is just a trumped up Belian lager made for mass consumption (it's the Budweiser of Belian beers). I would suggest taking some beer drinking classes or visiting some of the local brewpubs for a proper beer education as you clearly are in need of one.
11. Comment by someguy — April 01, 2008 @ 10:56PM
Foamybeerbottom: No, actually the George Hancock on the commission is George Hancock of Pyramid. Yes, there are two George Hancocks, Pyramid and Maritime. As to the hop bet, you're on!

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