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Moneytree CEO Wants You to Rethink His Business

With targeted philanthropy, and close attention to ethics, Moneytree CEO Dennis Bassford is achieving the unthinkable: overcoming prejudice against the payday lending industry.

Bassford isn't opposed to all regulation of his industry. In February, he traveled to Idaho to testify on behalf of a bill that would require payday lenders to give a list of names and contact information for all state-licensed credit counselors to customers before giving them a payday loan.

Some of Bassford's larger competitors have chosen to spread the risk around, selling out to private equity firms or going public. Bassford says he's kept the business in the family in part to avoid the pressures of stockholders who may ask him to cut things like employee benefits if times get lean. "What it really boils down to is, I don't want to have a boss," he says.

Bassford: “the kind of face for corporate America that corporate America needs”?
Crystal Baal
Bassford: “the kind of face for corporate America that corporate America needs”?

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So while the politicians fight over whether his industry is a lifeline to those in need of a little extra help or a predator sinking its jaws into people at their most desperate hour, Bassford is enjoying the fruits of his philanthropic efforts, like pressing the Nasdaq button. You really hope that the day you ring in trading, the market goes up, he explains. On the day he did, honoring the country's most revered civil rights leader, there was an initial surge, he says. "Then it came back down."

lonstot@seattleweekly.com

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