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At Orange King, the food is pretty good, the wood-paneled decor bland and frozen in time, and the service speedy and impersonal. It's the sort of place Harlem drug lord Frank Lucas (portrayed by Denzel Washington in the film American Gangster) would have gone to take refuge from a sea of junkies, hangers-on, and rival dope-slingers over an anonymous cheeseburger and cup of coffee.
Orange King isn't there to be trendy; it's there to be reliable, like an old Toyota pickup truck that doesn't go very fast but always starts up in the morning. Until Lucas showed up at a championship prizefight in a flashy chinchilla coat, this is a metaphor that could have been applied to his business model. The chinchilla brought the heat that eventually brought Lucas down. Orange King doesn't stand to make the same mistake anytime soon. Orange King isn't going anywhere but where it's always been.