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Alcohol for health-oriented nonprofits is tricky territory. Many charities hesitate to associate themselves directly with alcoholic beverages due to the public's conflicting attitudes toward alcohol. But with the blessing of the IMBCR and the help of Dan DelGrande of Bison Brewing in Berkeley, Calif., Slosberg created a certified-organic, bottle-conditioned imperial brown ale.
Reunion is a bigger, bolder brown than Pete's Wicked and has a molasses-and-graham flavor. Yet the ale finishes lightly with little bitterness. The inaugural release of Reunion amounts to just under 1,000 cases of 22-ounce bottles (sold for $4.99 each), which Shapiro distributes nationally through his company, SBS Imports. So far, the beer has met with much success in California, Illinois, and Colorado; it hits our market, last but not least, this week.
The team now wants Reunion: A Beer for Hope to become an annual project. They plan to try out different styles, expand production beyond 1,000 cases, and work on more charity-oriented collaborations within the brewing industry. "To use whatever skills I have to be able to raise funds and awareness for this cause is a privilege," Shapiro says. To find a store near you or to donate directly to the IMBCR, visit www.reunionbeer.com.